Learfield says its name, image and likeness (NIL) compensation activities involving female student-athletes grow sharply over the 2025–26 fiscal year. In a report released Tuesday, the company reports a 123% increase in female athlete participation in NIL-related brand activities, including marketing engagements and content work tied to compensation. Learfield attributes the rise to strong athlete engagement, describing female student-athletes as effective content creators and storytellers and noting they tend to be social-media savvy with enthusiasm for brands. The report is framed in the broader context of NIL since the NCAA approved NIL compensation in July 2021. It also notes that, in general, high revenue-generating sports such as football and basketball have been among the top earners for NIL opportunities. The overall theme across the coverage is increased involvement of female athletes in NIL activities, as reflected in Learfield’s participation metrics for the period. The sources do not provide additional details on specific deal values, number of athletes, or which sports account for the increase beyond noting football and basketball lead in NIL earnings overall.