Prime Minister Andy Burnham joins criticism of a FIFA proposal that would involve selling stakes in the World Cup to private investors. Reporting from the UK press says Burnham responds to FIFA amid widespread controversy about the plan, which has been framed as an attempt to bring in private capital by auctioning or selling an ownership share. The Mirror and The Independent both describe Burnham’s public intervention, including a strong message opposing the idea. According to The Independent, Burnham argues that the World Cup should not be treated as a commercial product, writing that “World Cup is not a product.” The Mirror similarly characterizes Burnham’s stance as a passionate defence of the competition and highlights that his comments come in the context of broader public and political criticism of FIFA’s approach. Across the outlets, the central point is that Burnham challenges FIFA’s plan to involve private investors in the tournament, and his remarks align with the wider concern that the World Cup’s status may be undermined by commercial ownership changes.