Ofcom’s annual Media Nations report says Netflix is the first place UK viewers turn to when deciding what to watch, edging out the BBC for the first time. In the 2025 results cited by multiple outlets, 26% of viewers name Netflix as their first choice. The BBC follows closely at 25%, creating a narrow lead for the streaming service. Other platforms trail further behind: ITV is cited by 15% of respondents, and YouTube by 10%. The measure is based on viewers’ instinctive “first port of call” responses rather than viewing time. The findings indicate a shift in UK audiences’ starting point for entertainment discovery, with streaming now marginally ahead of the long-standing public broadcaster. The report frames this as a milestone in media habits, reflecting the way viewers navigate options when choosing what to watch first. The outlets report the same core percentages and ranking derived from Ofcom’s survey-based approach.
Netflix becomes UK viewers’ first choice, narrowly ahead of the BBC
Ofcom’s annual Media Nations report says Netflix is the first place UK viewers turn to when deciding what to watch, edging out the BBC for the first time. In the 2025 results cited by multiple outlets...
- Ofcom’s Media Nations report (published in 2025) shows Netflix is the first choice for UK viewers.
- Netflix is named first by 26% of viewers, narrowly ahead of the BBC at 25%.
- ITV is cited as the first choice by 15% of viewers.
- YouTube is cited as the first choice by 10% of viewers.
- The metric reflects where viewers turn to first when thinking about what to watch.
For the first time, a streaming service has overtaken the BBC as the place UK viewers say they turn to first. In Ofcom’s annual Media Nations report, published this week, Netflix was named first choice by 26% of viewers, just ahead of the BBC on 25% and ITV on 15%. The measure is about instinct, […] This story continues at The Next Web
3 hours agoNetflix has narrowly become UK audiences’ first port of call. According to Ofcom’s latest Media Nations report, 26% of UK viewers in 2025 said the streamer is where they turn to first when thinking about what to watch, ahead of the BBC on 25% and well up on ITV (15%) and YouTube (10%). The figures […]
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