An Ofcom report finds that viewers in the UK are increasingly turning to streaming services when deciding what to watch, with Netflix now slightly ahead of the BBC. The data indicates that 26% of viewers name Netflix as their first choice, while 25% choose the BBC, suggesting a very narrow lead for Netflix. Across the findings, the results reflect a shift in how audiences discover and select television content, as more people treat streaming platforms as a default option. The figures also show that traditional broadcasters such as the BBC remain highly competitive, with only a one-percentage-point difference between the two providers. The report’s overall message is that viewer choice is becoming more evenly split between a major subscription streaming platform and a public-service broadcaster, rather than being dominated by broadcast television. The findings are based on Ofcom’s audience research and are used to gauge changing viewing habits and preferences.