Continuous rainfall and overflowing rivers including the Brahmaputra and its tributaries have left large parts of Assam flooded, with multiple reports citing around 75 deaths. The floods affect large numbers of people, with lakhs displaced and substantial areas, including agricultural land, submerged. Relief and rescue operations are reported to be underway across the state as waters remain high.

Bollywood figures use social media and relief campaigns to urge public support. Alia Bhatt calls attention to the scale of the disaster, saying the floods recur and that immediate help is needed for families who have lost homes, land, livestock and other livelihoods. Other actors also share messages urging assistance.

Salman Khan is reported to join relief distribution efforts. Coverage says food packets and essential supplies are being provided to affected families, with an ongoing plan that includes further phases such as ration distribution and support for rebuilding community infrastructure like schools and hospitals through his associated efforts and the involvement of a fan network. Overall, the reports describe a continuing humanitarian response combining government and community relief with celebrity-led fundraising and distribution.