ITV is in “active” talks with Sky over a potential sale of its media and entertainment business, in a deal reported to be worth about £1.6 billion. The discussions are described as ongoing, with ITV said to be close to finalising the transaction, which would transfer control of ITV’s media and entertainment operations to Sky. The talks are also framed by ITV’s expectation of a boost in viewing interest tied to major sporting events, including the World Cup. Across coverage, the reported figures and the status of the negotiations remain consistent: ITV and Sky are exploring a landmark agreement and the process is not yet complete. No details are provided in the available excerpts about the terms of the offer beyond the headline valuation, nor about any regulatory steps or timelines. The reporting portrays the potential sale as significant for the UK television sector, but it does not indicate final agreement or completion at this stage. The deal would depend on successful conclusion of negotiations and any required approvals.