Zoho’s Arattai messaging platform introduces an optional Aadhaar-based identity verification feature, according to reports from Business Line and Times of India. The feature is designed to curb spam and impersonation by allowing users to verify that their accounts are linked to Aadhaar details. Both outlets describe the verification as an additional trust measure for users. Business Line also states that the update includes privacy-focused safeguards, including encryption and secure communication controls, as part of the way verified identity information is handled and transmitted. The verification is presented as optional rather than mandatory, implying users can continue using the service without activating the Aadhaar verification. Overall, the rollout aims to strengthen account authenticity and improve user confidence while adding protections around how identity data is processed within the platform’s verification workflow.