Reckitt says it is increasing prices to help offset cost pressures it attributes to the wider disruption associated with the Iran war. The company indicates it is implementing “moderate” price increases across most markets, including the UK. The decision reflects Reckitt’s broader approach to managing input and operating costs, which it says have been affected by current conditions in global trade and supply chains. While the reported measures focus on pricing, the company presents the action as part of its efforts to protect margins rather than a change in product strategy. The outlets reporting on the update describe it as a company-wide pricing move rather than a single-market or product-specific adjustment. Overall, the information available from the sources centers on Reckitt’s expectation of continued cost pressure and its plan to pass some of that impact to customers through controlled increases. No further details are provided in the excerpts about the specific percentage changes, timeline, or which categories are affected.