Aldi says it has invested an additional £100 million to reduce the prices of more than 300 products priced under £100. The retailer frames the initiative as part of efforts to help families manage household budgets during the school holidays. According to reporting, the price cuts cover 330 products and focus on items intended to be affordable for shoppers, with the company indicating that the changes bring reductions on a broad range of goods rather than a single category. Both outlets describe the same overall scale and investment figure, indicating a coordinated promotion across multiple products. The announcement does not specify all individual item prices in the coverage provided, but it emphasizes the intent to increase value by lowering shelf prices for shoppers during a key seasonal period. The move is presented as an additional investment rather than a standalone discount event, with Aldi linking the wider price reductions to longer-term cost-of-living support for customers.