Prime Minister Narendra Modi will launch the “Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyaan” on August 2, initiating a nationwide, 100-week campaign against drug abuse, according to reports citing government officials. The initiative is framed as a people’s participation (Jan Bhagidari) movement led by MY Bharat youth volunteers, aiming to mobilise young people to take action toward a “Nasha Mukt Bharat” and support the broader vision of “Viksit Bharat 2047.” Organisers say the campaign will involve participation across around 10,000 locations, with more than one crore youth expected to take a pledge against drug abuse and become volunteers. Activities planned each Sunday throughout the 100-week period include walkathons, sports events, meditation sessions, cultural programmes, art competitions, and street plays (nukkad nataks), along with community engagement. The campaign also includes involvement from multiple stakeholders such as the National Service Scheme (NSS), youth clubs, schools, colleges, universities, NGOs, industrial associations, and more than 125 spiritual organisations. Reports add that recognition and honours are planned at 50th, 75th, and 100th-week milestones for participating volunteers and organisations.