The Department of Agriculture (DA) and the Intellectual Property Office of the Philippines (IPOPHL) sign a memorandum of agreement to strengthen the competitiveness of Philippine agricultural and fishery products by securing geographical indication (GI) protection. The partnership focuses on helping origin-based products become recognized as premium global brands, using IP protection to support branding and market differentiation.
One outlet reports that the agreement is aimed at transforming agri-fishery products into higher-value exports through GI coverage, linking product quality and origin to branded identity. Another outlet says the agencies renew their collaboration to bolster the value of agri-fishery exports, emphasizing the role of origin-based brands for agricultural commodities.
Both sources indicate the signing takes place on Wednesday and that the deal involves coordination between the DA, which oversees agriculture and fishery development, and IPOPHL, which handles IP policy and protection. The agreement’s common goal is to increase export value by strengthening the protection and promotion of products tied to their geographic origins.
