Google expands its privacy-preserving age-assurance technology for Android developers by broadening the Play Age Signals API beyond its initial availability. The API is designed to let developers tailor app experiences based on a user’s age range without collecting or exposing personal identity details such as a user’s date of birth. Instead of developers directly accessing sensitive birth-date information, Google’s system allows parents to provide an age range to apps, and it can also prompt adults to share an age range when they choose to for customized experiences.
According to reported rollout plans, the technology is already available in Brazil and will expand to additional markets. The API is expected to reach Australia and Canada by mid-August, with broader availability across all markets targeted by the end of 2026. In the process, Google emphasizes that age-range sharing is not enabled by default; parents must opt in by entering the information.
Google also places these controls within its Family Link parental controls dashboard, centralizing management rather than requiring parents to configure age sharing separately for each app. Google Play’s expansion is part of a broader set of safety tools, including controls intended to limit children’s app discovery and related parental settings.
