Allegiant Travel Company says it will expand passenger amenities and introduce a premium seating option on a limited basis. Starting Aug. 1, the airline begins offering complimentary inflight beverage service to passengers. The company also plans to add a new class of premium seating on select aircraft, branded as “Allegiant First.” According to the announcements, the first-class product is scheduled to debut in 2027, with only certain planes receiving the updated cabin configuration rather than a systemwide rollout. The coverage describes the move as part of a broader shift among budget and ultra-low-cost carriers toward offerings that go beyond basic transportation, including more comfortable seats and additional onboard perks. While details on seat dimensions or the full scope of the rollout are not provided in the supplied excerpts, the sources agree on the core timeline: free drinks starting Aug. 1 and first-class seating becoming available on select aircraft in 2027, branded as Allegiant First.