Genesis announces U.S. pricing for the 2027 GV60 Magma, the brand’s first high-performance “Magma” model. According to the company’s release, the SUV has an MSRP of $69,950. Car and Driver reports the vehicle will cost just under $72,000, aligning with the stated starting price after typical pricing considerations.

Both sources describe the GV60 Magma as a track-oriented performance variant within Genesis’ electric lineup. Genesis says the model delivers up to 641 horsepower and includes driver-focused technologies and performance enhancements intended for high-demand driving. The coverage frames the GV60 Magma as an electric SUV engineered for elevated performance, while keeping its base pricing relatively accessible compared with other high-performance EVs.

Genesis positions the GV60 Magma as a new performance step for the brand, with its U.S. pricing and advertised power output serving as the primary details highlighted in the announcements.