Christie’s auction house sells items from the 2026 FIFA World Cup Final to raise funds for FIFA’s charity efforts. Both outlets report that sneakers Justin Bieber wore during his performance at the final fetch nearly $30,000 at the Christie's “One Goal” auction. The proceeds benefit the FIFA Global Citizen Education Fund, described as a $100 million initiative aimed at expanding access to quality education and football for children worldwide. The Billboard report also adds that additional auction lots tied to a BTS performance contribute substantially to the total collected for the event, with those items raising about $300,000. Together, the reporting highlights the auction’s fundraising purpose, the involvement of high-profile performers whose items are auctioned, and the specific charitable beneficiary linked to FIFA’s broader education-focused program. The coverage does not indicate any change to the auction’s beneficiary or methodology, and both sources attribute the sales of Bieber’s sneakers to Christie’s One Goal fundraiser for the FIFA Global Citizen Education Fund.