Multiple outlets report that LeBron James quickly sets a new merchandise sales benchmark after announcing his move to the Philadelphia 76ers. Citing Fanatics sales figures, the coverage says James’ 76ers jersey becomes the top-selling jersey across all major U.S. sports within the first 48 hours after the team change is announced. The prior record referenced in the reports is held by Shohei Ohtani, whose 2023 jersey sales mark is described as having been set when he revealed his forthcoming departure. According to the accounts, James’ surge comes as fans purchase the new team apparel immediately following the announcement, and the updated totals place his jersey ahead of Ohtani’s earlier crossover record. While the reports focus on the “wild” crossover appeal between leagues, they align on the central point: Fanatics tracks the sales, the timeframe is the first two days after the announcement, and James’ jersey surpasses the previous benchmark attributed to Ohtani.