Ferrari’s first electric vehicle, the Luce, faces a contrast between early public reaction and commercial performance. After Ferrari unveiled the car in May, online responses were widely negative, and the company’s shares fell sharply—reports note a decline of about 6% to 8% around the announcement period. Despite that reaction, multiple outlets say the Luce quickly reaches its sales milestones. Two months after launch, Ferrari reportedly hits its 2026 sales target. The Next Web adds that Ferrari has sold out the entire 2026 allocation, estimated at roughly 500 cars, indicating strong demand despite the earlier criticism of the vehicle’s design. Both sources describe the rapid turnaround as evidence that ridicule and sales demand can diverge. Ferrari did not provide detailed commentary in at least one account, with the company declining to comment on additional specifics. Overall, the reporting centers on the Luce’s early stock impact versus its subsequent sales results, with the key shared point being that the 2026 allocation is sold out within a short timeframe.