A new report says 67% of Indians plan their holidays around culture and heritage, reflecting a shift toward experiences that go beyond conventional sightseeing. The study highlights five trends shaping culture-led travel in India: rediscovering heritage, open discovery, once-in-a-year experiences, traditions and taste, and smarter planning. According to the outlets, heritage sites and local traditions are central motivators for choosing destinations, with many travellers looking for more authentic engagement with local culture. The report also points to festival tourism as an emerging driver, with some travellers planning entire holidays around major festivals. Food and craft-related experiences—such as food trails and craft-focused visits—also influence how destinations are selected for these trips. Alongside changing preferences, the report notes that better planning tools and approaches help travellers find greater value for culture-focused travel. Overall, the findings present a consistent picture across sources of rising demand for culture, heritage, festivals, and local traditions in holiday planning by Indian travellers.
Report finds 67% of Indians plan holidays around culture, heritage, festivals and food
A new report says 67% of Indians plan their holidays around culture and heritage, reflecting a shift toward experiences that go beyond conventional sightseeing. The study highlights five trends shapin...
- A report says 67% of Indians plan holidays around culture and heritage.
- Heritage sites and local traditions are described as major motivators for trips.
- Festival tourism is identified as a growing factor in planning entire holidays.
- Food and craft trails influence destination choices for many travellers.
- The report cites trends including rediscovering heritage and smarter planning tools.
Indian travellers increasingly seek authentic cultural experiences beyond traditional sightseeing. Heritage sites and local traditions are major motivators for these journeys. Festival tourism is emerging as a powerful driver for planning entire holidays. Food and craft trails also significantly influence destination choices for many. Smarter planning and tools help travellers find better value for these trips.
2 hours agoThe study identifies five key trends driving culture-led travel in India -- 'Rediscovering heritage', 'Open discovery', 'Once-in-a-year experiences', 'Traditions and taste', and 'Smarter planning'
7 hours ago
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