Zeekr, the Chinese electric-vehicle maker, is planning to bring its Zeekr 9X SUV to Europe, according to reports. The model is presented as an ultra-luxury offering with a significantly lower price than established premium brands’ large flagship SUVs in markets such as the UK. One comparison cited places the Zeekr 9X as costing “a fraction” of the price of the Rolls-Royce Cullinan, which is listed at about £345,000.
The coverage also says Zeekr’s strategy in Europe mirrors what it has already pursued in China: winning buyers who typically choose long-established luxury marques. The reports name mainstream luxury competitors such as Audi, BMW, Mercedes-Benz and Range Rover as target brands that Zeekr is trying to displace.
Details on specifications, exact European pricing, and on-sale timing are not provided in the excerpts, but the thrust is that Zeekr aims to compete in the high-end SUV segment by offering a similar positioning at a substantially lower cost.
