Cipla Health launches a new public-awareness campaign titled “W.H.O. hai toh woh ORS hai,” focusing on the importance of using the correct oral rehydration solution (ORS). Multiple reports describe the initiative as aimed at helping people identify and choose ORS that meets guidance associated with the World Health Organization (WHO). The campaign message, as reported, emphasizes that correct ORS is essential for effective treatment of dehydration, particularly in cases involving diarrhoea. The outlets do not present new clinical findings or data, and instead concentrate on the campaign’s communication goal—improving awareness among consumers and caregivers about selecting the right ORS formulation. Overall, the coverage highlights the company’s effort to link ORS selection to WHO standards and to encourage informed use of ORS in households. No additional details on programme partners, geographies, timelines, or distribution methods are included in the provided summaries.