UTA says it has signed the Pasadena Tournament of Roses organization for representation, covering both the Rose Parade and the Rose Bowl Game. The Tournament of Roses is described as the producer of New Year’s Day events that draw national attention, including the Rose Parade’s procession of floral floats, marching bands, musical performances and equestrian units along a 5½-mile route. UTA’s announcement frames the deal as an expansion of representation for the organization, which marks the continued annual run of the parade. Deadline notes the Rose Parade’s 137th edition took place on New Year’s Day and highlights the parade’s longtime format and participants, while Variety emphasizes the organization’s role in producing both major New Year’s Day celebrations. Neither source provides financial terms of the agreement, specific scope beyond representation, or details about immediate operational changes. The announcement focuses on the affiliation between UTA and the Tournament of Roses as the partnership for managing representation related to these events.