The New York Mets announce a partnership with Novig, describing it as the first Major League Baseball franchise agreement of its kind involving a prediction market. Multiple outlets report that under the deal, Novig becomes the Mets’ exclusive official prediction market partner. The companies say Novig will integrate across the Mets’ ecosystem and offer league-approved prediction markets. Fortune reports that the markets are expected to be run in line with MLB’s framework for the betting sector. PYMNTS adds that the agreement is publicly announced in a press release dated July 30 and that Novig plans to launch in August.
Details of the technology integration and the specific market types are not fully described in the provided excerpts, but the overall structure is consistent across sources: the Mets and Novig enter an exclusive partnership tied to MLB-approved, federally regulated prediction markets, with Novig expected to go live in August.
