PhonePe has launched PulsePro, a new offering aimed at helping Indian businesses access actionable market insights. According to multiple reports, PulsePro is designed to translate transaction information from PhonePe’s digital payments network into business intelligence. The service is based on aggregated and anonymised transaction trends, which are used to identify patterns related to consumer behaviour and merchant activity. The insights are intended to support businesses with understanding market dynamics and making decisions based on data derived from payments activity. While the reports focus on the purpose and data approach of PulsePro, they describe it broadly as a tool that uses anonymised trends rather than individual-level data. The launch positions PulsePro as part of PhonePe’s wider efforts to provide analytics and intelligence services beyond direct payment processing, with the goal of offering deeper market visibility for businesses operating in India.