Apple CEO Tim Cook indicates Apple is considering paid iCloud+ upgrades that would increase how much users can use AI features such as Apple Intelligence and Siri AI. During Apple’s Q3 fiscal 2026 earnings call, Cook says he expects people will want to use Apple Intelligence “a lot,” and he suggests Apple could offer “upgrade possibilities” within iCloud+. The sources say this likely relates to raising daily usage limits for AI capabilities introduced at WWDC. MacRumors and The Verge both report that Apple previously discussed daily limits for features like Image Playground, with increased access potentially tied to iCloud+ tiers. AppleInsider adds that this approach may be intended to help offset compute costs, including expenses tied to requests handled by Private Cloud Compute servers. None of the outlets provide pricing or a final plan, and they note that Apple has not disclosed what it might charge to increase AI limits. Features like Siri AI are expected to remain available without additional cost, while any iCloud+ add-ons or higher tiers would primarily expand usage.