Multiple outlets report that Brandy Melville has laid off Allegra Pinkowitz, a teen TikTok influencer associated with the brand. Both reports say Pinkowitz had worked at the company’s flagship store in SoHo for about two and a half years, while simultaneously gaining attention online for posts that often draw groups of young shoppers to the store. The Hollywood Reporter says Pinkowitz attributes her dismissal to slow sales, while also noting the overlap between her job and her growing influencer presence. The New York Post similarly reports that the company ended her role at the SoHo location, portraying the move as drawing backlash because she is known online for bringing throngs of tweens to the brand. Neither account provides a company statement in the excerpts provided, and details about the specific reason for the termination are limited to Pinkowitz’s account and reported claims regarding store performance. The reports describe the decision as occurring alongside her rise in popularity as a social media figure connected to Brandy Melville’s retail footprint in SoHo.