Taco Bell is running a set of promotions, including a $1 Mexican pizza and other lettuce-free menu deals, as it seeks to regain customers after an outbreak of cyclospora that has been linked to iceberg lettuce. Multiple outlets report that the company is discounting items and temporarily offering lettuce-free options amid concerns that the outbreak has contributed to reduced customer visits. Fox News says foot traffic at Taco Bell locations drops by more than 20% following the outbreak, while the New York Post describes the company’s broader discount strategy as an attempt to win back fans. The promotions are positioned as a way to address consumer concerns by removing lettuce from certain deals while encouraging visits with lower prices. The reporting also characterizes the company’s efforts as part of a recovery from declining traffic tied to the outbreak, which has affected consumer perceptions of food safety. The outlets present the offers as a short-term customer outreach measure following the cyclospora-related concerns, rather than a change to the chain’s overall product direction.