UEFA and other confederations plan boycott over FIFA World Cup private investment proposal

FIFA is not new to controversy: In the last decade, the international soccer association has faced bribery allegations, corruption scandals, and backlash over questionable host nation decisions. But even by FIFA’s standards, the association’s latest proposal might be pushing it too far—and member states are not staying quiet. Here’s what to know. What exactly was proposed? A plan led by controversial FIFA president Gianni Infantino would create a new company to govern the commercial operations of FIFA tournaments, including the World Cup. But the proposal didn’t end there, with plans to sell a minority stake in the new company to private investors, leading to uproar from member states and international soccer bodies. “We unanimously and unequivocally reject FIFA’s proposal to transfer ownership interests in the World Cup and other FIFA competitions to private investors,” the Union of European Football Associations (UEFA) said in a statement, announcing that its 55 members will boycott all future FIFA competitions if the proposal passes. The UEFA represents some of the world’s most popular federations, including England, Portugal, France, and the World Cup’s latest winner, Spain. The statement continued, “The World Cup cannot be treated as an investment product. It is one of football’s greatest sporting legacies.” “Unlocking commercial value” The FIFA currently operates as a nonprofit association based in Switzerland, with member associations (MAs) getting voting rights on decisions for the international federation. But the new plan would delegate events and commercial deals like licensing and ticketing to a newly formed subsidiary called FIFA Forward Enterprise (FFE). According to FIFA’s announcement, the new plan is aimed at “unlocking commercial value that has previously gone uncaptured,” but opponents are concerned over FIFA selling a stake in the FFE, particularly about who is set to join the table. Among the proposed investors is Thrive Eternal, set to lead the investor group upon approval, FIFA says. Thrive is a capital holding company led by Josh Kushner, brother of Jared Kushner, President Trump’s son-in-law. (Infantino has already faced scrutiny over his close ties with the president.) Global opposition is growing Since the proposed plan was announced, more soccer organizing bodies and federations have joined in on expressing their disapproval of selling off stakes in the game. The Confederation of North, Central America and Caribbean Association Football (CONCACAF)—which includes this year’s host nations, the U.S., Mexico, and Canada—has also rejected Infantino’s plan. In a statement posted on social media, CONCACAF said it convened a meeting with presidents of its 41 members, and shared “deep concerns about the lack of due process surrounding the proposal, the artificially short deadline imposed, and the absence of any review or approval by the relevant FIFA governance bodies.” Additionally, the organization questioned the need for private investment at the tail end of history’s most profitable World Cup. The Asian Football Confederation (AFC) has also spoken out in solidarity with the CONCACAF and UEFA. “AFC calls upon FIFA to undertake an urgent review of its governance and decision-making framework to ensure that proposals of global significance are developed through proper consultation, meaningful engagement and appropriate oversight by FIFA’s statutory bodies,” the AFC said in a statement earlier today. What has FIFA said about the criticism? FIFA has since responded to the overwhelming backlash in a statement. “Nobody is selling football,” the organization said. “This is not something FIFA would ever entertain.” The statement added, ““We respect the feedback and concern aired in public and reaffirm our commitment to an open and democratic consultation.⁠ Our planned consultation process was disrupted by incorrect media reports. We will proceed with this consultation process to ensure that each MA has the ability to express its vote based on facts.” Still, FIFA has not withdrawn it’s proposal. Is this time different? While many FIFA controversies have gone somewhat unpunished, this particular proposal is striking a chord among governing bodies and fans, who worry about the long-lasting implications that overly commercializing the tournaments might have on the game. “Some things are simply too important to sell,” the UEFA added. “The FIFA World Cup belongs to football. It always will. And so long as Europe has a voice, it will never be for sale.”

European Nations To Boycott Soccer World Cup Over New FIFA Proposals Authored by Rachel Roberts via The Epoch Times, Europe’s governing soccer body, the Union of European Football Associations (UEFA), has said its 55 members have ​unanimously voted to ‌boycott the World Cup in protest of ⁠FIFA’s plans ​to sell stakes ​to external investors, saying that the sport’s biggest competition is “not for sale.” FIFA, the sport’s worldwide governing body headed by Gianni Infantino, announced plans on July 28 to create a $20 billion subsidiary to run the World Cup and other events, with stakes of up to 20 percent available to external investors. Under the proposal, FIFA would establish FIFA Forward Enterprise to oversee “commercial and event operations.” In a strongly-worded statement released on July 30, Europe’s governing body said: “UEFA and its 55 member associations stand as one. We unanimously and unequivocally reject FIFA’s proposal to transfer ownership interests in the World Cup and other FIFA competitions to private investors. “The World Cup cannot be treated as an investment product. It is one of football’s greatest sporting legacies. It has been built over generations by players, national teams, and supporters across every continent. No part of it should ever be surrendered to private investors. The World Cup is not for sale.” UEFA noted that it was both “irresponsible and indefensible” that such a significant proposal for football was “conceived in secret and brought to the brink of approval without any meaningful consultation with those entrusted with stewarding the game.” “This is not merely a profound failure of leadership, but an abdication of FIFA’s duty as the custodian of world football,” the statement reads. 2030 Contest Cohosted in Europe The next World Cup is due to be held in 2030, with three countries cohosting, including two European nations, Spain and Portugal. The third host is the North African nation of Morocco. The recent 48-team World Cup, held by FIFA across the United States, Canada, and Mexico and won by Spain, was the largest in the tournament’s history. Under the proposals, FIFA would retain control of the enterprise, but offer minority stakes to private investors, raising up to $4.2 billion. Thrive Eternal, a vehicle founded by Joshua Kushner, the brother of Jared Kushner, U.S. President Donald Trump’s son-in-law, is expected to lead the proposed investor group, according to FIFA.   FIFA president Gianni Infantino delivers remarks alongside U.S. President Donald Trump at a FIFA reception at Trump Tower in New York City on July 17, 2026. Andrew Harnik/Getty Images   UEFA Criticism UEFA’s statement says that FIFA’s announcement was not a “democratic decision,” but “governance by intimidation,” and branded the decision “an act of coercion unworthy of an institution entrusted with the stewardship of the global game.” UEFA noted that its opposition went “far beyond process,” saying that the implications of FIFA’s plans would “change football forever.” UEFA said that under FIFA’s commercial proposal, “Every decision on the international calendar, every decision on competition formats and every decision shaping the future of football is no longer driven by what best serves the game, but by what best serves shareholders.” Founded in 1904 and representing 211 member associations, including the 55 in UEFA, FIFA is one of the world’s wealthiest sporting organizations, generating billions of dollars in revenue from broadcasting rights, sponsorship, and other commercial deals linked to the World Cup. It says its proposal can increase the funds it ⁠provides to widen access to the sport and strengthen global participation, with all net benefits to be reinvested in the game. UEFA, which is headed up by Slovenian lawyer Aleksander Ceferin, said that FIFA’s proposed model “has no place in world football” and that the future of the sport “cannot be dictated by the expectations of those whose first duty is to maximize financial return.” The statement says that the interests of national associations, leagues, clubs, players, and supporters must not become “subordinate to investor returns,” noting that “football cannot mortgage its future for financial gain.” UEFA said it would “never” support the proposal, and that no one “has the moral authority to sell what they merely hold in trust for the next generation.” None of UEFA’s national teams will participate in any FIFA competition for as long as the proposals “remain alive,” with the statement demanding that they be abandoned entirely. UEFA said that “binding assurances” must be given that FIFA will “never again open its governance or competitions to private ownership.” ‘Greatest Competition in World Sport’ The English Football Association backed the decision, saying on X that ​the organization “stands shoulder to shoulder with ... European ​colleagues.” British Prime Minister Andy Burnham, who replaced Keir Starmer last week, also took to X to state that the World Cup is “the greatest competition in world sport, and it was never anyone’s to sell.” Then-FIFA President Sepp Blatter announces that Qatar will be hosting the 2022 World Cup during the FIFA 2018 and 2022 World Cup bid announcement in Zurich on Dec. 2, 2010. Keystone/Walter Bieri/AP Photo Former FIFA President Sepp Blatter also criticized the deal. “The close relationship between the FIFA president and the U.S. president has reached a financial dimension that is deeply damaging football,” Blatter wrote in a post on X on July 28. “No one has the right to sell our game.” The Asian ⁠Football Confederation and the Confederation of North, Central America and Caribbean Association Football also strongly criticized FIFA, saying that they were not consulted in the process. The Women’s World Cup is set to ⁠be ​held in Brazil next year, with FIFA ​due to stage the first Under-15 World Cup in Azerbaijan in October. Infantino’s plans were first reported by The Times of London and the Financial Times. He is standing for reelection as FIFA president in March 2027 and is widely expected to remain in the post, having gained the endorsement of more than 200 football associations. Since Infantino took over the top job in 2016, FIFA has increased revenue for the development of the sport in Africa, Asia, and South America, where he garners most of his support. Total attendance at this year’s World Cup exceeded 6.6 million, surpassing the combined attendance of the 2018 and 2022 events, which totaled more than 6.4 million, according to FIFA. Trump hailed the event as “one of the all-time greatest sporting events in history.” ‘Unleash the Commercial Potential’ In a speech in New York City, on the eve of the World Cup final, Infantino said he intended to “unleash the commercial potential and opportunity that FIFA has” to make more money. “As its global governing body, FIFA is responsible for making sure the game reaches every corner of the world, and that the value it creates supports federations and communities everywhere,” Infantino said. “Our next stage of growth needs a structure built for it, one where the commercial side of the game operates as a focused, dedicated business, with its value shared more and better all around the world.” Tyler Durden Fri, 07/31/2026 - 07:30