Jacksonville Jaguars coach Liam Coen draws attention to the way the NFL and media focus on Chicago Bears quarterback Caleb Williams as motivation heading into the 2026 season. Coen made the point by joking that he could visit the NFL’s official website and find many pictures of Williams before seeing anything about Jacksonville. In response, Bears head coach Ben Johnson pushes back on the implication that his team lacks comparable motivation or focus. Johnson says the Bears have their own reasons to prepare and compete, rather than relying on attention directed at Williams. The exchange centers on media exposure and how coaches frame motivation, with Coen referencing the prominence of Williams in NFL coverage and Johnson answering that Jacksonville’s comparison does not define the Bears’ approach. Both comments are presented as part of pre-season discussion and are not tied to on-field outcomes or specific roster moves.