A series of interviews and profiles featuring Som Seif, founder and CEO of Purpose Unlimited, focus on his career path and efforts in financial technology. Sources describe Seif’s background beginning in engineering, later moving into investment banking. They also highlight his early involvement in exchange-traded funds (ETFs) in Canada, and his role in creating an early bitcoin ETF. Across the coverage, Seif emphasizes how serial entrepreneurship shaped his approach to building and scaling companies. The discussions also focus on the need for persistence while developing products and businesses in rapidly changing markets. While the outlets primarily present Seif’s perspectives rather than new market reporting, they converge on the same core themes: his professional transition across industries, his work connected to ETFs—particularly in Canada and bitcoin—and a business-building philosophy grounded in endurance and prioritizing customers.