OpenAI is considering legal action against Apple over what it describes as a “strained” partnership involving ChatGPT integration into Apple devices, according to multiple reports citing Bloomberg and interviews with unnamed sources. The companies agreed in 2024 to integrate ChatGPT into Apple features including Siri and Image Playground across iOS, iPadOS and macOS. The deal also includes a way for iPhone users to subscribe to ChatGPT through Apple Settings, with Apple taking a cut of subscription revenue.
OpenAI executives reportedly argue that Apple has not sufficiently promoted the integration and has not delivered the level of product placement and deeper integration they expected, including more prominent positioning within Siri. OpenAI also says the arrangement has not met revenue projections that were initially framed as potentially reaching billions of dollars annually. The reporting also describes internal disagreements over the scope and implementation, with OpenAI executives complaining they were asked to “take a leap of faith” amid uncertainty about how ChatGPT would be integrated.
Reports say OpenAI is evaluating options that may start with sending Apple a letter alleging breach of contract, with an effort to resolve issues outside of court. Apple’s counterarguments were not detailed in the cited coverage.
