Marks and Spencer (M&S) is reported to have dropped a ban on using tape measures for bra fittings following a dispute involving staff and customers. According to the accounts provided, the restriction meant shoppers could not have their measurements taken with a tape. Instead, shoppers had to rely on visual estimation (“measuring by eye”) and then try on different bra sizes to find the correct fit. The reports describe the decision as a reversal of an earlier policy that affected in-store fitting procedures. The change is connected to the wider disagreement around which staff should help customers with bra fittings, including concerns raised about whether transgender staff members were involved in assisting female shoppers. While the details of the earlier policy and the specific process M&S now uses are not fully described in the sources, both accounts agree that the tape-measure restriction has been removed and that bra fitting guidance for shoppers has shifted away from the earlier restriction. The reports do not provide additional information on enforcement timelines or whether further policy changes are planned.