Sue Cook, known for her role on the UK crime programme Crimewatch, says it can be frustrating to be the butt of a running gag used by Steve Coogan’s character Alan Partridge. Multiple reports state that the joke appears in Coogan’s work, where Partridge references Sue Cook in a recurring way. The outlets describe an example in which the character says the line “Sue Cook’s pulled out,” after claiming that she has called to cancel an appointment. Cook characterizes the repeated use of the reference as something that is “a bit of a pain,” according to the reports. The coverage focuses on her reaction to being referenced in Partridge’s comedic commentary rather than on any new incident or specific personal interaction outside of the show’s material. The articles present her comments as her view on how often the joke is repeated and how that attention feels to her.