Prime Minister Narendra Modi launches the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’, a nationwide, 100-week public participation campaign aimed at preventing substance abuse among youth. Multiple outlets report that the initiative begins on August 2, 2026, and is conducted virtually/video conferencing from New Delhi, while local events are organised across states and institutions. The campaign is framed as a ‘Jan Bhagidari’ (people’s participation) movement and is intended to build a “drug-free society” in line with the vision of a developed India. Weekly awareness activities are planned every Sunday across the country, with reported participation from more than 10,000 locations. Reported actions include sports events, walkathons, meditation sessions, cultural programmes, street plays, discussions, art competitions, and community outreach.

At the launch, Modi urges young people to take a pledge against substance abuse and calls on educational institutions to lead campus-level awareness. Free Press Journal also reports Modi’s appeal to professors to discuss the dangers of drugs alongside coursework, and his message to families not to conceal addiction cases due to stigma and to seek timely help. Several reports describe the campaign as involving youth volunteers, schools, colleges, universities, civil society and spiritual organisations, with government enforcement against drug trafficking cited in NDTV’s coverage.