Modi launches 100-week anti-drug ‘Nasha Mukt Yuva for Viksit Bharat’ campaign

PM Modi launched the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’ at 11 am on August 2, 2026. He called upon young Indians to take the pledge against substance abuse and participate in 100 weeks of awareness and community activities to build a drug-free India.

Prime Minister Narendra Modi on Sunday called upon professors and educational institutions across the country to play a proactive role in the fight against substance abuse, urging them to go beyond academics and educate students about the dangers of drug addiction.Addressing the launch of the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan', a 100-week nationwide campaign against substance abuse, the Prime Minister appealed to teachers to transform colleges and universities into centres of awareness and prevention.एक आवाहन मैं कॉलेज और यूनिवर्सिटीज़ के हमारे प्रोफेसर्स से भी करना चाहता हूँ...आप भी कोर्स की पढ़ाई के साथ-साथ स्टूडेंट्स के साथ ड्रग्स के खतरों पर बात करें।नशे के खिलाफ अपने कैम्पस में एक मूवमेंट चलाएं।आपके प्रयास बड़े परिणाम ला सकते हैं: PM @narendramodi— PMO India (@PMOIndia) August 2, 2026 Speaking at the launch of 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan', a 100-week campaign against substance abuse. I urge every citizen, especially our youth, to join this movement. https://t.co/ucvrcAyK4C— Narendra Modi (@narendramodi) August 2, 2026 "I also want to make an appeal to our professors in colleges and universities. Along with teaching the course, please also discuss the dangers of drugs with your students. Launch a movement against addiction on your campus. Your efforts can bring big results," Modi said.Highlighting the importance of supporting young people struggling with addiction, the Prime Minister stressed that substance abuse should not be viewed as the end of a person's future."If a young person has accidentally gotten trapped in addiction, it absolutely does not mean that all their paths are closed," he said. अगर कोई युवा गलती से नशे में फंस भी गया है तो इसका ये मतलब बिल्कुल नहीं है कि उसके सारे रास्ते बंद हो गए हैं!हमें हमेशा इस बात का ध्यान रखना है... घर का कोई बच्चा अगर नशे का शिकार बन गया है... तो इसे सामाजिक प्रतिष्ठा की आड़ में छिपाएं नहीं।जिसकी जरूरत हो, उसका सहयोग लें।…— PMO India (@PMOIndia) August 2, 2026 Modi also urged families to avoid concealing cases of addiction due to social stigma and instead seek timely help. "If any child in the family has become a victim of addiction, do not hide it under the guise of social prestige. Take help from whoever is needed. Seek medical assistance to free your child from addiction," he said.The Prime Minister further emphasised the need for open communication within families, saying parents should foster an environment where children feel comfortable sharing their concerns before falling into addiction."We should also foster a culture of open communication with children in the family so that you can hold their hand even before they get caught in such a whirlpool," he said.समाज का सहयोग, योग और ध्यान की ताकत... ये नशे के खिलाफ हमारे अन्तर्मन को ताकत देते हैं।और आज तो हमारे पास... नशा छोड़ने के लिए rehabilitation center जैसी सुविधाएं भी हैं: PM @narendramodi— PMO India (@PMOIndia) August 2, 2026 Linking the issue to the country's long-term development goals, Modi said that achieving the vision of a developed India requires a healthy and confident young population."Today, when the country has set the goal of a developed India, it is essential that the country's youth be physically healthy, mentally healthy, brimming with self-confidence, and always far removed from deadly habits like drugs," he said, adding, "We must save every youth from falling into the trap of addiction." आज जब देश ने विकसित भारत का लक्ष्य तय किया है... तो इसके लिए आवश्यक है... देश का युवा, तन से स्वस्थ हो, मन स्वस्थ हो, आत्मविश्वास से भरपूर हो और ड्रग्स जैसी घातक आदत से हमेशा दूर हो: PM @narendramodi— PMO India (@PMOIndia) August 2, 2026 The Prime Minister also highlighted the role of society and wellness practices in combating addiction."The support of society, the power of yoga and meditation strengthen our inner selves against addiction. Today, we also have facilities like rehabilitation centres to help people quit addiction," he said.Urging citizens to actively participate in the campaign, Modi said, "I urge every citizen, especially our youth, to join this movement." 'Children Should Study, Not Join Protests': Mother Of Teen Who Abused PM Modi Seeks Ban On Social Media For Underage Users, Thanks PM For Forgiveness | VIDEO The 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' marks the beginning of a 100-week nationwide public participation campaign against substance abuse. Weekly awareness activities will be organised every Sunday across the country, including sports events, walkathons, meditation sessions, cultural programmes, street plays, discussions, art competitions and community outreach initiatives. The campaign aims to bring together educational institutions, youth organisations, civil society groups, industry bodies and spiritual organisations to build a collective movement towards a drug-free India, with participation from more than 10,000 locations nationwide.

The launch marked the beginning of a 100-week nationwide ‘Jan Bhagidari’ campaign, under which activities will be organised every Sunday across the country

New Delhi, Aug 2: Prime Minister Narendra Modi will launch the “Nasha Mukta Yuva for Viksit Bharat Sankalp Abhiyaan” on Sunday through video conferencing with the aim of inspiring young people across the country to actively participate in the mission to build a drug-free India.Nationwide youth participationThe campaign will begin as a nationwide Jan Bhagidari (people’s participation) movement, led by MY Bharat youth volunteers, with the objective of uniting the country’s youth in a collective effort against substance abuse. The initiative is designed to encourage young citizens to contribute towards the vision of a Nasha Mukt Bharat while supporting the broader goal of Viksit Bharat 2047.During the event, PM Modi is expected to encourage the youth to become ambassadors of positive social change in their communities, said an official in a statement.According to the campaign plan, nearly 10,000 locations across India will participate simultaneously following the Prime Minister’s launch, with more than one crore (10 million) youth expected to take part in the national pledge against drug abuse.Also Watch:Weekly awareness activitiesUnder this campaign, weekly activities will be organised every Sunday across the country to promote awareness and encourage public participation in building a drug-free society, said the statement.The activities will include sports events, walkathons, meditation sessions, cultural programmes, awareness campaigns, nukkad nataks, discussion forums, art competitions and community engagement programmes, it said.Organisers said volunteers and organisations making significant contributions to the campaign will be recognised and honoured at the 50th, 75th and the 100th week milestones.CWG 2026: Ankush Panghal Stages Stunning Comeback To Win Another Boxing GoldVision for Viksit BharatThe campaign aligns with Prime Minister Modi’s vision of a “Nasha Mukt Bharat” and seeks to strengthen the national resolve towards achieving the goals of Viksit Bharat 2047 through public participation.The central message of the initiative, according to the campaign organisers, is that “drug-free youth are the greatest strength of Viksit Bharat”.Through the nationwide movement, the government aims to take this message to young citizens across the country and encourage their active participation in creating a healthier and drug-free society, said a statement.(Except for the headline, this article has not been edited by FPJ's editorial team and is auto-generated from an agency feed.)