British brewer Lion Brewery Co is returning to India after more than 60 years, launching its premium beer range in Delhi. The company enters the market through a partnership with Copperdrop Spirits, which is set as the exclusive importer and distributor for Lion’s beers in India. Both outlets report that the initial rollout focuses on Delhi and that the move marks the end of a long absence from the country.
Business Line adds that Lion’s commercial plans include expanding beyond Delhi to additional northern states, specifically Haryana and Uttar Pradesh, after the initial launch. NDTV describes the debut as the company bringing its premium beers back to India, underscoring that the return follows a break of over six decades.
Overall, the coverage centers on Lion’s re-entry strategy—using a local distributor for import and distribution—and the staged expansion from Delhi to other regions.
