A copywriter says the growing use of artificial intelligence in advertising has reduced his earnings. According to the account shared online, he previously earned around Rs 2 lakh per month but experienced a sharp pay cut after companies shifted toward automation and laid off workers. He says his salary has fallen to about Rs 40,000 per month. The reports also state that he has moved to an agency that manages marketing for Telangana Tourism. In his account, he links the change in his compensation and working life to hiring and production decisions that favor AI tools over human creative work, leading to uncertainty and job dissatisfaction. The Times of India report adds that commenters debate the broader issue, with some users discussing the need to adapt to new tools rather than avoiding them. The coverage presents the copywriter’s claims as his personal experience, with no independent verification of employment or payroll figures reported in the articles.