BT is reintroducing a £30 charge for setting up broadband, according to multiple reports. The fee is described as a way to help cover BT’s costs, but both outlets say it is likely to affect new customers, who would have to pay the additional amount when signing up. The coverage highlights that the move is triggering criticism or backlash, with some customers viewing the setup fee as an added cost at the start of a contract. Both articles also point readers to alternative offers from rival providers, suggesting that comparable broadband services may be available with different pricing structures. Rather than focusing on a single competitor, the reporting broadly emphasizes that other deals can reduce or offset the impact of BT’s setup fee. Overall, the articles frame the change as a pricing decision by BT that introduces an extra upfront charge, while consumers are encouraged to compare available alternatives before choosing a provider.