LVMH is selling its namesake fashion label Marc Jacobs nearly three decades after acquiring it, in a transaction reported to be valued at $850 million. Multiple outlets say the deal transfers ownership of Marc Jacobs to WHP Global, a brand management firm, along with G-III Apparel as part of the acquiring group. The reports frame the transaction as LVMH exiting the fashion brand after about 29 years of ownership. The sources also indicate that the buyer structure ties WHP Global to the parent company associated with Toys ‘R’ Us, reflecting the relationship between WHP Global and that broader corporate group. Details beyond the reported purchase price and the parties involved are not specified in the provided excerpts, including timing for closing or any immediate changes to brand operations. The coverage centers on the ownership change resulting from LVMH’s sale and the identities of the new stakeholders acquiring Marc Jacobs.