Multiple outlets report that a slower housing market in Canada has largely reduced the practice of buyers including personal letters to sellers with purchase offers. One Toronto case highlighted by CityNews Toronto describes how realtor Jarrod Armstrong asked his clients to include a handwritten-style personal letter to the seller as part of their offer for a home the previous month. However, the broader reporting from both the Winnipeg Free Press and Business in Vancouver indicates that this approach is becoming less common as market conditions change. With fewer competitive bidding situations and less urgency for offers, buyers do not generally need to add personal narratives to improve their chances. The articles frame the trend as a response to a softer market environment, where standard offer terms and financing details matter more than persuasive, relationship-based submissions. Taken together, the sources suggest that while personal letters may still appear in some transactions, their role in influencing sellers has diminished across the market.
Slow housing market reduces use of personal letters to home sellers
Multiple outlets report that a slower housing market in Canada has largely reduced the practice of buyers including personal letters to sellers with purchase offers. One Toronto case highlighted by Ci...
- A Toronto realtor, Jarrod Armstrong, previously requested clients include a personal letter to the seller with an offer.
- News outlets report that a slower housing market reduces the need for buyers to submit personal letters.
- The practice is becoming less common compared with earlier, more competitive periods.
- Personal letters may still be used in some individual transactions, but not as a widespread strategy.
As part of their offer on a Toronto home last month, Jarrod Armstrong asked his clients to write a personal letter to the seller.
7 hours agoAs part of their offer on a Toronto home last month, Jarrod Armstrong asked his clients to write a personal letter to the seller.
7 hours ago
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