Hero MotoCorp appoints Anuj Dua to lead its premium mobility push, according to company statements and a regulatory filing cited by multiple outlets. The appointment places Dua as Chief Business Officer for the Premium Segment, with responsibilities aimed at accelerating growth in premium motorcycles and scooters. The move comes as the two-wheeler maker focuses more sharply on higher-end models and on improving the ownership experience for customers seeking premium mobility options. The company positions the change as part of its broader strategy to strengthen its presence in the premium category and respond to rising interest in high-end mobility products.
While both reports describe the same executive appointment and the premium-focused business objective, they do not provide further details such as timelines for product launches, budget allocations, or targets. The information presented centers on the leadership change and the intent to drive future growth within Hero MotoCorp’s premium segment.
