India’s food safety regulator, FSSAI, orders Dabur to immediately halt the sale of certain food products carrying “100%” claims, which it describes as misleading and not verifiable. NDTV reports that the regulator directs an immediate stop to sales and asks Dabur to provide an action taken report within 15 days. India Today similarly states that FSSAI stops products marketed with “100 per cent” wording. Business Line adds that, beyond the “100%” claim issue, FSSAI flags additional concerns, including alleged violations related to organic labelling. The regulator therefore directs Dabur India to submit an Action Taken Report within the same 15-day timeframe, detailing steps taken in response to the findings. Across reports, the focus is on the regulatory objection to absolute “100%” marketing statements and the requirement that the company respond formally within the stated deadline. The reports do not indicate that FSSAI has imposed a specific penalty beyond the order to stop sales and the submission of an action plan.