Bookshops in Australia begin discounting former Qantas chief executive Alan Joyce’s autobiography after the book is removed from or drops down Amazon listings. Across Brisbane, Sydney and Melbourne, booksellers say the title is not performing as a runaway bestseller, indicating that demand is currently limited. At the same time, retailers suggest interest could increase later as the book becomes more available through discounted pricing in-store. The articles describe the discounts as an early sales response, rather than evidence of a major collapse in popularity. While the Amazon listing change signals weaker online visibility, shops are taking steps to attract readers through promotions, hoping that reduced prices will broaden uptake beyond initial buyers. The reporting does not provide specific sales figures, discount percentages, or reasons for the change in Amazon placement, but it frames the shift as a common retail tactic when a new release is not meeting strong early demand. Overall, the sources agree that bookstores are adjusting pricing as the book’s online prominence fades, while expecting potential improvement in customer appetite.