Apple is running an in-person “Ted Lasso” look-alike contest at its Fifth Avenue store in New York City. Multiple outlets report that the event is scheduled for Thursday, August 6, from 4:30 p.m. to 7:30 p.m. EDT. Apple is inviting participants to dress and present themselves in a way that matches the character, including a Ted Lasso-style outfit and look, and contestants can compete to be selected for prizes. Reported rewards include custom Beats headphones and exclusive soccer scarves. The promotion is tied to news that “Ted Lasso” is returning for a fourth season around the same timeframe. Apple TV’s “Ted Lasso,” which is described as one of the service’s breakout shows, is the focus of the marketing event, which is positioned as a lighthearted, fan-facing activity at the retail location. The coverage does not add additional requirements beyond attending at the specified time and coming prepared to participate as a look-alike. Details beyond the reported schedule, location, and prize categories are not specified in the provided summaries.