Multiple reports describe a rise in ice-cream prices in the UK during periods of hot weather, with some vendors charging substantially more than customers may expect. According to the outlets provided, ice cream sellers are selling cones for as much as £7, and some customers question whether the pricing reflects fair value or an increase tied to demand during heatwaves. The articles frame the trend as part of a broader pattern of “cashing in” during high temperatures, when consumers are more likely to buy chilled treats. While the coverage does not present pricing data from a regulator, it highlights that the higher prices are being reported by shoppers and are visible across locations. The reports also reference the public’s apparent frustration with the cost of these items, suggesting a perception of “rip-off” pricing. Overall, the information available in the provided sources points to increased customer-facing prices for ice cream and cones during hot weather, reaching up to £7 in some cases.