Several outlets report that major technology companies are increasingly aligning with youth-focused organizations as scrutiny grows over how their platforms affect children’s screen time and social media use. The Hindu highlights criticism that large tech firms’ business models are tied to keeping users engaged for longer periods, quoting Emily Boddy of U.S. Smartphone Free Childhood, a parent group that opposes phones in schools. Rappler adds that Alphabet’s Google and Meta have sponsorships connected to widely recognizable youth brands and activities, including Sesame Street and the Girl Scouts. The reporting frames these sponsorships as part of a broader effort by Big Tech to respond to criticism that their platforms may encourage dependence on social media among young users. While the sources describe the sponsorships as mechanisms through which companies engage with children and families, they also emphasize that concerns remain focused on device time and the role of social media in children’s online behavior. The articles present the issue as an ongoing public debate over tech engagement strategies and their impact on children.