Multiple outlets report that India’s fast-food “burger war” continues as chains compete for customers with expanded menu options around budget-priced meals. One widely promoted offer is a Rs 99 meal, which outlets say is not being removed. Instead, companies are refreshing their sandwiches and add-ons as footfall improves.
According to the reports, chains are broadening beyond standard burger flavours by introducing new fillings and combinations. These include items such as noodles and cheese, and additions that reflect international or regional trends, including Korean-style flavours. The strategy focuses on attracting returning diners and capturing demand with variety while keeping a low price point. Overall, the coverage indicates that competition is driving menu experimentation rather than replacing the core deal.
The reports are framed as part of a larger trend in budget quick-service dining, where brands respond to changing consumer preferences and renewed restaurant traffic by expanding flavours and formats. No single chain’s data is highlighted across the sources provided.
