UFC’s parent company, TKO Group Holdings, reports losing about $30 million on its “Freedom 250” event staged at the White House in June. The loss is attributed to costs that were higher than normal for the company, which it partially offsets through revenue from sold-out global partnership inventory. The event, held on the White House grounds and associated with celebrations for 250 years of American independence, drew President Donald Trump and Vice President JD Vance, according to multiple outlets. Several reports say the event took place on June 14 and was also linked to Trump’s 80th birthday. Financial figures released by the company indicate that the production generated a significant financial hit for UFC owners, even though TKO executives described it as a success from an event standpoint. One outlet notes that the overall event is estimated to have cost roughly $60 million, with the company citing a $30 million loss resulting from its portion of the expenditure. The reported loss centers on the financial impact of the production and sponsorship offset, rather than on the fight results.
UFC parent TKO reports $30 million loss on Freedom 250 White House event
UFC’s parent company, TKO Group Holdings, reports losing about $30 million on its “Freedom 250” event staged at the White House in June. The loss is attributed to costs that were higher than normal fo...
- TKO Group Holdings, UFC’s parent company, says it lost about $30 million on the Freedom 250 event at the White House in June.
- The company attributes the loss to significantly higher-than-normal costs, partially offset by sold-out global partnerships inventory.
- The event took place on the White House grounds on June 14 and included attendance by President Donald Trump and Vice President JD Vance.
- Sources describe the event as linked to celebrations for 250 years of American independence and Trump’s 80th birthday.
- At least one report estimates the total event cost at about $60 million, while TKO reports the $30 million loss for the company’s role in the production.
An executive from TKO Group Holdings, the parent company of the UFC, said Monday the firm lost roughly $30 million from its June event at the White House. “With regards to UFC Freedom 250, we incurred significantly higher-than-normal costs, which we partially offset with sold-out global partnerships inventory,” Andrew Schleimer, the chief financial officer of...
3 hours agoFreedom 250 staged on White House South LawnInvitation-only event cost an estimated $60m in allGaethje won title on night marred by Obama smearThe UFC staging its Freedom 250 card on the South Lawn of the White House in June led to losses of around $30m (roughly £22m), the company’s owners announced.US president Donald Trump, a longtime fan of the UFC, and vice-president JD Vance were in attendance for the event which marked celebrations for 250 years of American independence. Continue reading...
4 hours agoAri Emanuel, TKO Group’s executive chairman and CEO, called the UFC Freedom 250 event at the White House “a roaring success.” But the company said it lost $30 million on the elaborately staged extravaganza, held June 14 on the grounds of the White House to coincide with President Donald Trump’s 80th birthday. “TKO’s unique ability […]
5 hours agoWhat was billed as one of the most spectacular events in UFC history is now making headlines for a very different reason after newly released financial figures shed light on the true cost of the blockbuster White House showdown. UFC’s parent company revealed the production took a $30 million hit staging the Freedom 250 event […]
6 hours agoUFC owners lose $30m (£22m) staging the Freedom 250 event, which was attended by President Donald Trump, at the White House in June.
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