Cleveland announces branding for its WNBA expansion franchise that is set to begin play in 2028. The team will be called the “Cleveland Sirens,” with a newly revealed name and logo, according to multiple reports. The organization also addresses the city’s prior WNBA history: Cleveland’s earlier franchise, the Rockers, played in the league from 1997 to 2003. Instead of reviving or reusing that team’s identity, the expansion club will operate under the Sirens brand.
While details of the logo and visual identity are part of the announcement, the consistent theme across sources is the league entry timeline and the decision to move forward with a new branding package rather than bring back the “Rockers” name. One report quotes a Cleveland executive describing the Sirens identity as tied to the region and the future of women’s basketball in the city. Overall, the information presented focuses on the official reveal, the 2028 debut, and the clear distinction between the Sirens expansion team and the former Cleveland Rockers franchise.
