Several news pieces describe how Alpine ski resorts rebrand themselves for summer tourism as winter slopes close. The articles state that the same mountain infrastructure is repurposed into an “adventure playground” for warmer months, with activities such as epic hiking and mountain biking highlighted as core attractions. Alongside outdoor pursuits, the coverage also points to broader options for different visitor types, including family breaks and spa-focused escapes. Overall, the reports emphasize a shift in seasonal marketing and visitor planning: while skiing is not available in summer, resorts promote year-round access to the mountains and a range of experiences beyond the slopes. The messaging is consistent across sources, framing the change as a transformation rather than a full replacement of winter tourism. The articles do not provide specific resort names, locations, pricing, or timelines, but they collectively present the trend as part of resorts’ broader efforts to attract visitors outside the winter season by offering diversified summer activities.