Walmart completes its acquisition of Vibe.co, a connected TV (CTV) advertising company. The deal was initially announced in June, and Walmart brings Vibe.co into Walmart Connect, its connected TV advertising platform. With the acquisition closed, Vibe.co’s capabilities are expected to be integrated into Walmart’s CTV advertising offering, expanding the resources available within Walmart Connect. Sources agree that the transaction centers on Walmart’s efforts in TV advertising technology and distribution through its existing platform. Neither source provides additional deal terms, financial details, or specific integration milestones beyond confirming the completion of the acquisition and the destination of Vibe.co within Walmart Connect. The reports also align on the parties involved—Walmart and Vibe.co—and the timeline from initial announcement to final completion.