Minocqua Brewing Company in Wisconsin is facing backlash for planned promotions tied to the deaths of political figures. The brewery previously announced a promotion offering free beer when former President Donald Trump dies. It then announced an additional “half-price beer day” intended to occur after Sen. Mitch McConnell dies. In its messaging, the brewery attributes “half” of the country’s problems to McConnell as part of the promotion concept. The reports from Fox News and the New York Post both describe the same brewery and the same core details: free beer on Trump’s death and a half-price beer day on McConnell’s death. Both outlets note that the plan draws criticism for linking alcohol discounts and gifts to real-world deaths of public officials. The brewery’s announcements have circulated publicly and are being discussed online as a controversial use of a political death trigger for marketing. As of the reporting, the controversy centers on public reaction to the promotion terms rather than any change to the brewery’s operations or any official response from government or law enforcement.